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An Overview of the Panasonic Brand
A Brief History of the Panasonic Brand
Founded in 1918 by Konosuke Matsushita, Panasonic is a multinational electronics company based out of Osaka, Japan. Since creation, it has become one of the largest Japanese electronics manufacturers in existence. The company maintains competition with other powerhouse Japanese companies like Canon, Hitachi, Sharp Corporation, Sony, Toshiba. In addition to its repertoire of electronics products, it also provides non-electronic services such as home renovation. The company began as a lamp socket vendor and in 1927 began producing bicycle lamps under the name “National.” During World War II, the company expanded operations to several areas of Asia which manufactured electric irons, light fixtures, motors, vacuum tubes and wireless equipment. Following the war, the company supplied Japan with appliances, radios and bicycles. In 1961, Matsushita traveled to the United States to meet with American investors. As a result, the company started producing television sets for the United States marketplace using the “Panasonic” name and later expanded into Europe. Throughout the 1970’s and 1980’s Panasonic produced a variety of high-quality electronics for niche markets and developed CD players, stereo receivers and many other components. 1983 brought the release of first fully-IBM PC compatible Japanese computer. Then, in 1990, Matsushita acquired American company, MCA Inc. for $6.59 billion. Five years later, he sold 80% of MCA to the Seagram Company for $7 billion. In 2006, the company announced that it will no longer sell analogue televisions to focus on digital. In 2009, Panasonic acquire Sanyo which resulted in additional revenues of $110 billion. Most recently, the company announced that it will be building a factory in Binh Duong, Vietnam which will be completed sometime in 2014.
Most Popular Brands and Products
Panasonic has diversified its portfolio over the years which has resulted in a number of brands under their umbrella including Panasonic, Rasonic, JVC. Each of these brands are available in different parts of the world. They produce Plasma, LCD, LED and VIERA high-definition televisions, Blu-Ray players, DVD recorders, LUMIX digital cameras, camcorders, home theatre equipment and accessories and portable audio. Additional product categories include, telephones, fax machines, printers, scanners, vacuums, microwaves, irons, kitchen appliances, men’s and women’s shaving equipment and massage chairs. All of these are marketed and sold under the brand names listed above. Their products run the gamut of electronics, gadgets and appliances.